With cruise lines investing more in their ships, and with the popularity of streaming services like Netflix increasing travel rates, books are becoming an increasingly popular vacation option.
Cruise bookings are on the rise, and according to data from Cruise Lines International Association, most passengers book their balcony cabins. Read more in detail here: us cruises.
According to new information from Expedia Group and Environics Analytics, post-pandemic cruise reservations are increasing.
Bookings for cruises are increasing.
According to Expedia Group statistics, since the CDC announced the relaxation of travel restrictions, there has been a 25% spike in U.S. cruise searches on its sites.
Environics Analytics conducted further demographics study on roughly 3,000 post-pandemic “early adopters,” defined as those who booked travels after March 1, 2021 and left between July 1, 2021 and March 31, 2022.
The passengers that make up the biggest category have a tendency to be upper-middle-income Americans 65 and older, according to the findings.
Apex of Celebrity (Photo courtesy of Celebrity Cruises)
Canadians versus. Americans
The study also discovered discrepancies in the characteristics of travellers from the United States and Canada.
According to data, in Q4 2021, there were a larger proportion of total Canadian passengers aged 30-49 (29%) cruising than in Q4 2021 in the United States (22%) for the same period.
Furthermore, nearly half of Canadian passengers (46%) have children at home in Q4 2021, compared to only 21% of American passengers, implying that cruises appeal to a slightly younger, family-oriented audience for Canadians who may believe cruising is a safer option than other vacations at the moment.
MORE: Celebrity Cruises Updates Its Children’s Vaccination Policy
In the weeks after the CDC’s release, Expedia Group search data for U.S. cruise searches revealed that the Caribbean (30%), the Bahamas (15%), Mexico (10%), and Europe (5%) accounted for roughly 60% of all U.S. searches.
In a year-over-year comparison, the Caribbean remains the most popular cruise destination for Americans.
In St. Thomas, there’s a carnival breeze (Photo courtesy of Carnival Cruise Line)
Cruise Duration and Cabin Selection
Seven-night cruises are the most popular option among cruise passengers in Q4 2021 and Q1 2022, accounting for slightly over 40% and almost 45 percent of all voyages, respectively.
This is in line with the results of Expedia Group’s latest Traveler Value Index, which indicated that 41% of travelers desire to travel more often and for shorter periods of time.
These shorter flights may be enticing passengers to spend on their accommodations, with balcony staterooms being the most popular.
Cruisers appreciate the opportunity to obtain a full refund on canceled cruise tickets the highest, according to the study, which is a critical aspect for cruise lines and franchisees operating in the business to establish consumer confidence.
In Nassau, Bahamas, ships are docked.
Search windows have been shortened.
Search data also indicated that after the limits were loosened, search windows have shrunk. Over half of the search windows were for two months or more before the CDC’s statement.
Since the announcement, 60 percent of search windows for American passengers have been for less than two months.
When it comes to Canadian travellers, the two to three-month search window experienced a 140 percent month-over-month increase in demand.
READ NEXT: 8 Cruise Preparation Tips for 2021
Watch This Video-
- cruise line news
- cruise near me
- carnival cruise news